I’m sure there was once a point to human handbag-shelf and tottering bottle of hair-spray Olivia Palermo, but I’ve forgotten it. The reason I bring her up is because I ran into her website the other day and then ran away for fear of turning into a pink Furbee embellished with diamanté bits and oversized sunglasses.
“I ran into her website the other day and then ran away for fear of turning into a pink Furbee embellished with diamanté bits and oversized sunglasses…”
What I am happy about is the new Porter magazine which I found on a colourful mag vendor in Campo de’ Fiori the other day. Don’t get me wrong, Vogue UK and Italia is still up there with top magazine totty, but I was curious how yet another magazine could be brought to life, successfully.
Turns out, the editor Lucy Yeomans has a point. She is an example of magazine goddess-ism, swanning her way from editor-in-chief of UK’s Harpers Bazaar to the luxury online fashion website of Net-A-Porter. Before you ask, yes her big, blond hair is bouncing with creative originality and tons of ways to present fashion, art and design to the consumer and culture hungry audience. More significantly, she knows how to merge commerce with content. This will be the “fashion magazine of the future.” I hear your cry: don’t they all bloody say that?
“Before you ask, yes her big, blond hair is bouncing with creative originality and tons of ways to present fashion, art and design to the consumer and culture hungry audience…”
As an avid reader of magazines (I love the scent of a fresh publication, the new season’s adverts and where possible, interviews of the female power forces behind loud industry brands,) surely it must be hard to push yet another one into the market. Giving Lucy Yeomans the benefit of the doubt, her editor’s letter already has more substance than some of the existing fashion comments that drip across the already limited pages filled with the written word.
As you can imagine – adverts still breed adverts and so it is basically the same as every other sodding mag you know. BUT it also aims to offer “a unique global curation of all the most beautiful and interesting things in the world…” whether you want to know about a book, a trip of a lifetime or a magnificent art-show. It’s not all skirts, people!
In a recent interview, Yeomans states that the “traditional publishing world has so many boundaries…but the internet changes that completely.” In other words the internet allows for reaching a vast global audience. Being a reader and consumer it is vital not to waste time on rather flat, poncy websites that are ultimately tools of self-promotion (sorry Palermo) but to focus on something that brings inspiration on top of the flat and poncy stuff.
The thing is, fashion is a living and breathing thing and I admire Lucy Yeomans for leaving the Ferrero Rocher scented and Champagne gilded Harper’s Bazaar to launch Porter into our hands.
Essentially, she’s celebrating a bouquet of “incredible women’s stories and empowered women to be everything they dreamed of.” See, that’s nice, isn’t it?